Former U.S. Sen. Fritz Hollings’ 1992 reelection campaign against former GOP Rep. Tommy Hartnett was a bruiser, with Hollings narrowly winning by a couple of percentage points. But the two opponents came together — 23 years later — in supporting Hollings’ 1998 campaign manager, John Tecklenburg — in the runoff election to be Charleston mayor in what may be the cleverest recent direct mail piece we’ve seen.
It was created by Convergence Targeted Communications, a company run by Charleston native and former Hollings staffer Chris Cooper. The piece mixed humor and history to remind voters to turn out in the runoff.
We Can Do Better, South Carolina!